The median annual wage for Market Research Analysts and Marketing Specialists in Traverse City, MI is $57,840 (May 2024 BLS OES). The mean (average) is $64,570.
Pay spans roughly $38,550 at the 10th percentile to $96,580 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $27.81 per hour. An estimated 330 people work as market research analysts and marketing specialists in Traverse City, MI.
| Median (annual) | $57,840 |
| Mean (annual) | $64,570 |
| Median (hourly) | $27.81 |
| 10th percentile | $38,550 |
| 90th percentile | $96,580 |
| Employment | 330 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.