The median annual wage for Market Research Analysts and Marketing Specialists in Florida is $77,490 (May 2024 BLS OES). The mean (average) is $82,650.
Pay spans roughly $42,370 at the 10th percentile to $132,800 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $37.25 per hour. An estimated 54,090 people work as market research analysts and marketing specialists in Florida.
| Median (annual) | $77,490 |
| Mean (annual) | $82,650 |
| Median (hourly) | $37.25 |
| 10th percentile | $42,370 |
| 90th percentile | $132,800 |
| Employment | 54,090 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.