The median annual wage for Market Research Analysts and Marketing Specialists in Texas is $64,900 (May 2024 BLS OES). The mean (average) is $75,210.
Pay spans roughly $36,460 at the 10th percentile to $129,650 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $31.20 per hour. An estimated 61,200 people work as market research analysts and marketing specialists in Texas.
| Median (annual) | $64,900 |
| Mean (annual) | $75,210 |
| Median (hourly) | $31.20 |
| 10th percentile | $36,460 |
| 90th percentile | $129,650 |
| Employment | 61,200 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.