The median annual wage for Market Research Analysts and Marketing Specialists in California is $92,770 (May 2024 BLS OES). The mean (average) is $106,780.
Pay spans roughly $47,980 at the 10th percentile to $178,140 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $44.60 per hour. An estimated 108,460 people work as market research analysts and marketing specialists in California.
| Median (annual) | $92,770 |
| Mean (annual) | $106,780 |
| Median (hourly) | $44.60 |
| 10th percentile | $47,980 |
| 90th percentile | $178,140 |
| Employment | 108,460 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.