The median annual wage for Market Research Analysts and Marketing Specialists in Wisconsin is $65,000 (May 2024 BLS OES). The mean (average) is $72,680.
Pay spans roughly $41,360 at the 10th percentile to $109,200 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $31.25 per hour. An estimated 15,810 people work as market research analysts and marketing specialists in Wisconsin.
| Median (annual) | $65,000 |
| Mean (annual) | $72,680 |
| Median (hourly) | $31.25 |
| 10th percentile | $41,360 |
| 90th percentile | $109,200 |
| Employment | 15,810 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.