The median annual wage for Market Research Analysts and Marketing Specialists in Springfield, MA is $82,700 (May 2024 BLS OES). The mean (average) is $91,000.
Pay spans roughly $46,540 at the 10th percentile to $150,040 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $39.76 per hour. An estimated 1,110 people work as market research analysts and marketing specialists in Springfield, MA.
| Median (annual) | $82,700 |
| Mean (annual) | $91,000 |
| Median (hourly) | $39.76 |
| 10th percentile | $46,540 |
| 90th percentile | $150,040 |
| Employment | 1,110 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.