The median annual wage for Market Research Analysts and Marketing Specialists in Scranton--Wilkes-Barre, PA is $60,820 (May 2024 BLS OES). The mean (average) is $64,570.
Pay spans roughly $34,990 at the 10th percentile to $97,380 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.24 per hour. An estimated 840 people work as market research analysts and marketing specialists in Scranton--Wilkes-Barre, PA.
| Median (annual) | $60,820 |
| Mean (annual) | $64,570 |
| Median (hourly) | $29.24 |
| 10th percentile | $34,990 |
| 90th percentile | $97,380 |
| Employment | 840 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.