The median annual wage for Market Research Analysts and Marketing Specialists in Santa Rosa-Petaluma, CA is $77,570 (May 2024 BLS OES). The mean (average) is $86,950.
Pay spans roughly $47,230 at the 10th percentile to $143,070 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $37.29 per hour. An estimated 960 people work as market research analysts and marketing specialists in Santa Rosa-Petaluma, CA.
| Median (annual) | $77,570 |
| Mean (annual) | $86,950 |
| Median (hourly) | $37.29 |
| 10th percentile | $47,230 |
| 90th percentile | $143,070 |
| Employment | 960 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.