The median annual wage for Retail Salespersons in Santa Rosa-Petaluma, CA is $38,760 (May 2024 BLS OES). The mean (average) is $45,290.
Pay spans roughly $36,050 at the 10th percentile to $58,400 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $18.64 per hour. An estimated 5,120 people work as retail salespersons in Santa Rosa-Petaluma, CA.
| Median (annual) | $38,760 |
| Mean (annual) | $45,290 |
| Median (hourly) | $18.64 |
| 10th percentile | $36,050 |
| 90th percentile | $58,400 |
| Employment | 5,120 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.