The median annual wage for Market Research Analysts and Marketing Specialists in San Jose-Sunnyvale-Santa Clara, CA is $139,140 (May 2024 BLS OES). The mean (average) is $146,850.
Pay spans roughly $50,660 at the 10th percentile to $221,110 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $66.89 per hour. An estimated 12,240 people work as market research analysts and marketing specialists in San Jose-Sunnyvale-Santa Clara, CA.
| Median (annual) | $139,140 |
| Mean (annual) | $146,850 |
| Median (hourly) | $66.89 |
| 10th percentile | $50,660 |
| 90th percentile | $221,110 |
| Employment | 12,240 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.