The median annual wage for Market Research Analysts and Marketing Specialists in Rochester, NY is $74,620 (May 2024 BLS OES). The mean (average) is $79,780.
Pay spans roughly $42,940 at the 10th percentile to $128,130 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $35.88 per hour. An estimated 2,560 people work as market research analysts and marketing specialists in Rochester, NY.
| Median (annual) | $74,620 |
| Mean (annual) | $79,780 |
| Median (hourly) | $35.88 |
| 10th percentile | $42,940 |
| 90th percentile | $128,130 |
| Employment | 2,560 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.