The median annual wage for Market Research Analysts and Marketing Specialists in Grand Rapids-Wyoming-Kentwood, MI is $63,510 (May 2024 BLS OES). The mean (average) is $69,320.
Pay spans roughly $38,880 at the 10th percentile to $104,360 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $30.53 per hour. An estimated 3,090 people work as market research analysts and marketing specialists in Grand Rapids-Wyoming-Kentwood, MI.
| Median (annual) | $63,510 |
| Mean (annual) | $69,320 |
| Median (hourly) | $30.53 |
| 10th percentile | $38,880 |
| 90th percentile | $104,360 |
| Employment | 3,090 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.