The median annual wage for Market Research Analysts and Marketing Specialists in Columbia, SC is $64,440 (May 2024 BLS OES). The mean (average) is $75,920.
Pay spans roughly $37,340 at the 10th percentile to $137,990 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $30.98 per hour. An estimated 1,500 people work as market research analysts and marketing specialists in Columbia, SC.
| Median (annual) | $64,440 |
| Mean (annual) | $75,920 |
| Median (hourly) | $30.98 |
| 10th percentile | $37,340 |
| 90th percentile | $137,990 |
| Employment | 1,500 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.