The median annual wage for Market Research Analysts and Marketing Specialists in Canton-Massillon, OH is $59,480 (May 2024 BLS OES). The mean (average) is $65,910.
Pay spans roughly $36,070 at the 10th percentile to $107,990 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $28.60 per hour. An estimated 560 people work as market research analysts and marketing specialists in Canton-Massillon, OH.
| Median (annual) | $59,480 |
| Mean (annual) | $65,910 |
| Median (hourly) | $28.60 |
| 10th percentile | $36,070 |
| 90th percentile | $107,990 |
| Employment | 560 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.