The median annual wage for Market Research Analysts and Marketing Specialists in Amherst Town-Northampton, MA is $75,150 (May 2024 BLS OES). The mean (average) is $83,180.
Pay spans roughly $48,550 at the 10th percentile to $127,580 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $36.13 per hour. An estimated 390 people work as market research analysts and marketing specialists in Amherst Town-Northampton, MA.
| Median (annual) | $75,150 |
| Mean (annual) | $83,180 |
| Median (hourly) | $36.13 |
| 10th percentile | $48,550 |
| 90th percentile | $127,580 |
| Employment | 390 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.