The median annual wage for Market Research Analysts and Marketing Specialists in Wichita Falls, TX is $53,980 (May 2024 BLS OES). The mean (average) is $56,300.
Pay spans roughly $31,150 at the 10th percentile to $81,580 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $25.95 per hour. An estimated 120 people work as market research analysts and marketing specialists in Wichita Falls, TX.
| Median (annual) | $53,980 |
| Mean (annual) | $56,300 |
| Median (hourly) | $25.95 |
| 10th percentile | $31,150 |
| 90th percentile | $81,580 |
| Employment | 120 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.