The median annual wage for Market Research Analysts and Marketing Specialists in Tyler, TX is $52,060 (May 2024 BLS OES). The mean (average) is $63,310.
Pay spans roughly $35,540 at the 10th percentile to $115,420 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $25.03 per hour. An estimated 400 people work as market research analysts and marketing specialists in Tyler, TX.
| Median (annual) | $52,060 |
| Mean (annual) | $63,310 |
| Median (hourly) | $25.03 |
| 10th percentile | $35,540 |
| 90th percentile | $115,420 |
| Employment | 400 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.