The median annual wage for Market Research Analysts and Marketing Specialists in Santa Maria-Santa Barbara, CA is $78,140 (May 2024 BLS OES). The mean (average) is $89,330.
Pay spans roughly $46,030 at the 10th percentile to $143,690 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $37.57 per hour. An estimated 970 people work as market research analysts and marketing specialists in Santa Maria-Santa Barbara, CA.
| Median (annual) | $78,140 |
| Mean (annual) | $89,330 |
| Median (hourly) | $37.57 |
| 10th percentile | $46,030 |
| 90th percentile | $143,690 |
| Employment | 970 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.