The median annual wage for Market Research Analysts and Marketing Specialists in Santa Cruz-Watsonville, CA is $76,440 (May 2024 BLS OES). The mean (average) is $85,340.
Pay spans roughly $43,200 at the 10th percentile to $134,600 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $36.75 per hour. An estimated 420 people work as market research analysts and marketing specialists in Santa Cruz-Watsonville, CA.
| Median (annual) | $76,440 |
| Mean (annual) | $85,340 |
| Median (hourly) | $36.75 |
| 10th percentile | $43,200 |
| 90th percentile | $134,600 |
| Employment | 420 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.