The median annual wage for Market Research Analysts and Marketing Specialists in San Francisco-Oakland-Fremont, CA is $124,840 (May 2024 BLS OES). The mean (average) is $129,130.
Pay spans roughly $58,940 at the 10th percentile to $208,070 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $60.02 per hour. An estimated 23,560 people work as market research analysts and marketing specialists in San Francisco-Oakland-Fremont, CA.
| Median (annual) | $124,840 |
| Mean (annual) | $129,130 |
| Median (hourly) | $60.02 |
| 10th percentile | $58,940 |
| 90th percentile | $208,070 |
| Employment | 23,560 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.