The median annual wage for Market Research Analysts and Marketing Specialists in San Diego-Chula Vista-Carlsbad, CA is $79,460 (May 2024 BLS OES). The mean (average) is $94,230.
Pay spans roughly $45,810 at the 10th percentile to $154,430 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $38.20 per hour. An estimated 7,730 people work as market research analysts and marketing specialists in San Diego-Chula Vista-Carlsbad, CA.
| Median (annual) | $79,460 |
| Mean (annual) | $94,230 |
| Median (hourly) | $38.20 |
| 10th percentile | $45,810 |
| 90th percentile | $154,430 |
| Employment | 7,730 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.