The median annual wage for Market Research Analysts and Marketing Specialists in Salinas, CA is $68,520 (May 2024 BLS OES). The mean (average) is $75,910.
Pay spans roughly $43,400 at the 10th percentile to $125,080 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $32.94 per hour. An estimated 360 people work as market research analysts and marketing specialists in Salinas, CA.
| Median (annual) | $68,520 |
| Mean (annual) | $75,910 |
| Median (hourly) | $32.94 |
| 10th percentile | $43,400 |
| 90th percentile | $125,080 |
| Employment | 360 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.