The median annual wage for Market Research Analysts and Marketing Specialists in Sacramento-Roseville-Folsom, CA is $79,440 (May 2024 BLS OES). The mean (average) is $89,290.
Pay spans roughly $45,790 at the 10th percentile to $143,580 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $38.19 per hour. An estimated 3,680 people work as market research analysts and marketing specialists in Sacramento-Roseville-Folsom, CA.
| Median (annual) | $79,440 |
| Mean (annual) | $89,290 |
| Median (hourly) | $38.19 |
| 10th percentile | $45,790 |
| 90th percentile | $143,580 |
| Employment | 3,680 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.