The median annual wage for Market Research Analysts and Marketing Specialists in Roanoke, VA is $63,600 (May 2024 BLS OES). The mean (average) is $70,130.
Pay spans roughly $38,020 at the 10th percentile to $108,640 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $30.58 per hour. An estimated 600 people work as market research analysts and marketing specialists in Roanoke, VA.
| Median (annual) | $63,600 |
| Mean (annual) | $70,130 |
| Median (hourly) | $30.58 |
| 10th percentile | $38,020 |
| 90th percentile | $108,640 |
| Employment | 600 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.