The median annual wage for Market Research Analysts and Marketing Specialists in Reading, PA is $62,190 (May 2024 BLS OES). The mean (average) is $67,710.
Pay spans roughly $36,800 at the 10th percentile to $104,550 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.90 per hour. An estimated 640 people work as market research analysts and marketing specialists in Reading, PA.
| Median (annual) | $62,190 |
| Mean (annual) | $67,710 |
| Median (hourly) | $29.90 |
| 10th percentile | $36,800 |
| 90th percentile | $104,550 |
| Employment | 640 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.