The median annual wage for Market Research Analysts and Marketing Specialists in Pocatello, ID is $60,830 (May 2024 BLS OES). The mean (average) is $64,860.
Pay spans roughly $32,730 at the 10th percentile to $98,690 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.25 per hour. An estimated 100 people work as market research analysts and marketing specialists in Pocatello, ID.
| Median (annual) | $60,830 |
| Mean (annual) | $64,860 |
| Median (hourly) | $29.25 |
| 10th percentile | $32,730 |
| 90th percentile | $98,690 |
| Employment | 100 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.