The median annual wage for Market Research Analysts and Marketing Specialists in Panama City-Panama City Beach, FL is $64,580 (May 2024 BLS OES). The mean (average) is $75,820.
Pay spans roughly $34,560 at the 10th percentile to $124,990 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $31.05 per hour. An estimated 250 people work as market research analysts and marketing specialists in Panama City-Panama City Beach, FL.
| Median (annual) | $64,580 |
| Mean (annual) | $75,820 |
| Median (hourly) | $31.05 |
| 10th percentile | $34,560 |
| 90th percentile | $124,990 |
| Employment | 250 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.