The median annual wage for Market Research Analysts and Marketing Specialists in Modesto, CA is $67,210 (May 2024 BLS OES). The mean (average) is $78,270.
Pay spans roughly $44,500 at the 10th percentile to $131,000 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $32.31 per hour. An estimated 480 people work as market research analysts and marketing specialists in Modesto, CA.
| Median (annual) | $67,210 |
| Mean (annual) | $78,270 |
| Median (hourly) | $32.31 |
| 10th percentile | $44,500 |
| 90th percentile | $131,000 |
| Employment | 480 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.