The median annual wage for Market Research Analysts and Marketing Specialists in Madison, WI is $69,340 (May 2024 BLS OES). The mean (average) is $75,410.
Pay spans roughly $43,350 at the 10th percentile to $123,900 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $33.34 per hour. An estimated 2,520 people work as market research analysts and marketing specialists in Madison, WI.
| Median (annual) | $69,340 |
| Mean (annual) | $75,410 |
| Median (hourly) | $33.34 |
| 10th percentile | $43,350 |
| 90th percentile | $123,900 |
| Employment | 2,520 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.