The median annual wage for Market Research Analysts and Marketing Specialists in Lubbock, TX is $53,750 (May 2024 BLS OES). The mean (average) is $59,900.
Pay spans roughly $31,200 at the 10th percentile to $97,510 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $25.84 per hour. An estimated 350 people work as market research analysts and marketing specialists in Lubbock, TX.
| Median (annual) | $53,750 |
| Mean (annual) | $59,900 |
| Median (hourly) | $25.84 |
| 10th percentile | $31,200 |
| 90th percentile | $97,510 |
| Employment | 350 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.