The median annual wage for Market Research Analysts and Marketing Specialists in Lakeland-Winter Haven, FL is $73,360 (May 2024 BLS OES). The mean (average) is $76,590.
Pay spans roughly $40,320 at the 10th percentile to $122,520 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $35.27 per hour. An estimated 990 people work as market research analysts and marketing specialists in Lakeland-Winter Haven, FL.
| Median (annual) | $73,360 |
| Mean (annual) | $76,590 |
| Median (hourly) | $35.27 |
| 10th percentile | $40,320 |
| 90th percentile | $122,520 |
| Employment | 990 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.