The median annual wage for Market Research Analysts and Marketing Specialists in Iowa is $67,300 (May 2024 BLS OES). The mean (average) is $75,600.
Pay spans roughly $39,090 at the 10th percentile to $124,790 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $32.36 per hour. An estimated 8,290 people work as market research analysts and marketing specialists in Iowa.
| Median (annual) | $67,300 |
| Mean (annual) | $75,600 |
| Median (hourly) | $32.36 |
| 10th percentile | $39,090 |
| 90th percentile | $124,790 |
| Employment | 8,290 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.