The median annual wage for Market Research Analysts and Marketing Specialists in Iowa City, IA is $61,690 (May 2024 BLS OES). The mean (average) is $68,190.
Pay spans roughly $32,360 at the 10th percentile to $115,640 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.66 per hour. An estimated 360 people work as market research analysts and marketing specialists in Iowa City, IA.
| Median (annual) | $61,690 |
| Mean (annual) | $68,190 |
| Median (hourly) | $29.66 |
| 10th percentile | $32,360 |
| 90th percentile | $115,640 |
| Employment | 360 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.