The median annual wage for Market Research Analysts and Marketing Specialists in Idaho is $59,010 (May 2024 BLS OES). The mean (average) is $64,940.
Pay spans roughly $31,200 at the 10th percentile to $116,170 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $28.37 per hour. An estimated 3,390 people work as market research analysts and marketing specialists in Idaho.
| Median (annual) | $59,010 |
| Mean (annual) | $64,940 |
| Median (hourly) | $28.37 |
| 10th percentile | $31,200 |
| 90th percentile | $116,170 |
| Employment | 3,390 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.