The median annual wage for Market Research Analysts and Marketing Specialists in Des Moines-West Des Moines, IA is $79,090 (May 2024 BLS OES). The mean (average) is $83,810.
Pay spans roughly $47,190 at the 10th percentile to $128,630 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $38.02 per hour. An estimated 3,550 people work as market research analysts and marketing specialists in Des Moines-West Des Moines, IA.
| Median (annual) | $79,090 |
| Mean (annual) | $83,810 |
| Median (hourly) | $38.02 |
| 10th percentile | $47,190 |
| 90th percentile | $128,630 |
| Employment | 3,550 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.