The median annual wage for Market Research Analysts and Marketing Specialists in Columbia, MO is $60,470 (May 2024 BLS OES). The mean (average) is $69,740.
Pay spans roughly $33,970 at the 10th percentile to $123,040 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.07 per hour. An estimated 390 people work as market research analysts and marketing specialists in Columbia, MO.
| Median (annual) | $60,470 |
| Mean (annual) | $69,740 |
| Median (hourly) | $29.07 |
| 10th percentile | $33,970 |
| 90th percentile | $123,040 |
| Employment | 390 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.