The median annual wage for Market Research Analysts and Marketing Specialists in Boise City, ID is $60,620 (May 2024 BLS OES). The mean (average) is $68,740.
Pay spans roughly $31,200 at the 10th percentile to $116,170 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.15 per hour. An estimated 1,930 people work as market research analysts and marketing specialists in Boise City, ID.
| Median (annual) | $60,620 |
| Mean (annual) | $68,740 |
| Median (hourly) | $29.15 |
| 10th percentile | $31,200 |
| 90th percentile | $116,170 |
| Employment | 1,930 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.