The median annual wage for Market Research Analysts and Marketing Specialists in Bay City, MI is $54,670 (May 2024 BLS OES). The mean (average) is $61,660.
Pay spans roughly $36,320 at the 10th percentile to $98,520 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $26.29 per hour. An estimated 100 people work as market research analysts and marketing specialists in Bay City, MI.
| Median (annual) | $54,670 |
| Mean (annual) | $61,660 |
| Median (hourly) | $26.29 |
| 10th percentile | $36,320 |
| 90th percentile | $98,520 |
| Employment | 100 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.