The median annual wage for Market Research Analysts and Marketing Specialists in Bakersfield-Delano, CA is $66,750 (May 2024 BLS OES). The mean (average) is $75,920.
Pay spans roughly $38,720 at the 10th percentile to $128,380 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $32.09 per hour. An estimated 730 people work as market research analysts and marketing specialists in Bakersfield-Delano, CA.
| Median (annual) | $66,750 |
| Mean (annual) | $75,920 |
| Median (hourly) | $32.09 |
| 10th percentile | $38,720 |
| 90th percentile | $128,380 |
| Employment | 730 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.