The median annual wage for Market Research Analysts and Marketing Specialists in Appleton, WI is $61,830 (May 2024 BLS OES). The mean (average) is $67,440.
Pay spans roughly $39,040 at the 10th percentile to $101,490 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $29.73 per hour. An estimated 590 people work as market research analysts and marketing specialists in Appleton, WI.
| Median (annual) | $61,830 |
| Mean (annual) | $67,440 |
| Median (hourly) | $29.73 |
| 10th percentile | $39,040 |
| 90th percentile | $101,490 |
| Employment | 590 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.