The median annual wage for Market Research Analysts and Marketing Specialists in Allentown-Bethlehem-Easton, PA-NJ is $63,010 (May 2024 BLS OES). The mean (average) is $70,710.
Pay spans roughly $38,050 at the 10th percentile to $112,640 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $30.29 per hour. An estimated 1,410 people work as market research analysts and marketing specialists in Allentown-Bethlehem-Easton, PA-NJ.
| Median (annual) | $63,010 |
| Mean (annual) | $70,710 |
| Median (hourly) | $30.29 |
| 10th percentile | $38,050 |
| 90th percentile | $112,640 |
| Employment | 1,410 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.