The median annual wage for Market Research Analysts and Marketing Specialists in Alabama is $55,390 (May 2024 BLS OES). The mean (average) is $66,840.
Pay spans roughly $33,790 at the 10th percentile to $114,110 at the 90th, so experience and specialisation move this figure a lot. At the median that is about $26.63 per hour. An estimated 8,780 people work as market research analysts and marketing specialists in Alabama.
| Median (annual) | $55,390 |
| Mean (annual) | $66,840 |
| Median (hourly) | $26.63 |
| 10th percentile | $33,790 |
| 90th percentile | $114,110 |
| Employment | 8,780 |
Updated 2026-07-23.
Source: BLS OES May 2024 — bls.gov/oes. Checked 2026-07-23.